Allston Outfitters debut their 2013 collection at Agenda NYC. The response to the brand was great, the buyers were really impressed by the visual display and the collection was refreshing. The creative team at Allston did a great job merchandising the collection, providing just the service the street and skate market needed to fill the void for progressive fashion that people can relate to. Yes the tradeshow was filled with camo, but the Allston collection’s approach to fatigue told an orignal and current story of Americana. We were able to work side by side with the brand to develop the visual story and also had the opportunity to influence design direction. Check out the recap photos from the tradeshow.