“The word “Coach” is used as a comprehensive title, that includes all forms of leadership.” -coachgaines And I am the one who is in need of Coaching more than anyone else. Encourage others to be great. Continue reading Squad Varsity Jacket
An intimate conversation with Coach Gaines discussing the evolution of retail. Continue reading Raw Edge MRKT | A conversation with Coach | retail evolution
Coach Gaines and Squad teamed up with photographer Louie Kovatch to capture the evolution of Philadelphia based hip hop legend Spade-O, co founder of Major Figgas.
Its not often that we style for entertainers however this was a historical moment for the fashion and music culture in Philadelphia. Artist Alameen, famously known as Spade-o decided to capture 50 shades of his walk through life in Philadelphia. Hi-lighting the backdrop for his music and shining light to the underground world of positivity unexposed in Philadelphia. Clothes provided by The Captains Vintage, Custom Lifestyle by Hamid Holloman, Search and Rescue Drygoods, and The Everyday Agenda. See more from the photoshoot
The Squad took sometime to enjoy the Jersey Shore with our good friends at Madison Marquette, a commercial real estate development firm, whose revitalizing the Asbury Park boardwalk. We launched a seasonal pop shop on the boardwalk in collaboration with Coastal lines retail concept space. Coastal Lines curated a mix of local artist, craftsman and surfers offering a unique shopping experience. See more
We loaded up the sprinter and took a journey to Brimfield, Mass. The Grand father of all flea markets. Some say that this was the first flea market in America. People from all over the world travel here to see multiple fields of awesomeness! World class collectors and dealers bring out their finest wares in hopes to service the most elite pickers and designers. The Coach linked up with photographer Louie Kovatch from Urban Renewal, to document the experience.
10/25: The last time D.C’s streetcars were running Schott NYC at 49 was already an iconic American brand that changed the world forever. This time the D.C streetcars, in the H Street corridor, were the backdrop for a glimpse into the future of Schott NYC. From their humble beginnings in a Manhattan basement manufacturing raincoats, to outfitting the military, celebrities, and all Billy Badasses. Schott proved to be leaders in more ways than one. The innovative spirit of Schott NYC led them to be the first manufacturer to invent the leather motorcycle jacket. You can find Schott NYC’s design queues emulated by many manufacturers across the globe. Even if you are unfamiliar with the brand, one thing you can’t deny is their distinct style.
A century has passed, and Schott NYC is still one of the most iconic American brands in history. So to celebrate 100 plus years; Schott NYC teamed up with Search and Rescue Squad, and a handpicked collective of designers to take the nation’s capital by storm. The one-day brand immersion infused motorcycle culture with contemporary art, lifestyle clothing, and accessories.
Schott 100 Plus showcased: an art installation by Search & Rescue (S+R) Dry Goods and curation by S+R and Gentlemen’s Brim. S+R also launched their BSR line of furniture alongside their “selvedge white denim” glove collaboration with Grifter Company USA. Modern50 and Carter Designs sourced thought provocative art and found objects. Custom Lifestyle displayed a unique take on repurposed materials; mixing fabrics, and detailed stitching to make one of a kind overcoats, and totes. While Milk Cult and Kool Beanz coffee provided refreshments and ice cream sandwiches. Another American icon, Bell Helmets raffled off a Custom 500 helmet and gave away t-shirts. The Schott 100 Plus experience proved why Schott NYC can confidently look forward to the next century and beyond.